POINT OF PURCHASE ADVERTISEMENT OVERVIEW

Consumers are making their buying decisions in the store. Make sure your POP materials persuade your customers in the right direction.

Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer.

OUR PROCESS:

Absolute works directly with the service provider (printer) from the point of collecting "print quotes" for your job to the delivery of your finished product.

We consistently provide online visuals for our clients throughout the design process, along with a final signoff and hardcopy before going to print. More detailed information on the design process is provided with each quote.

OUR SUGGESTIONS:

Comparison Shop
Just as you would shop around for the right deal on a new set of tires, look at more than one POP supplier. At least three will get your POP wheels on the road.

Know Your Business
Of course, you know your business. But do they? Choose a company that's going to produce POP for you. Not their portfolio. Your supplier needs to clearly understand your business and its objectives. If they don't, cross them off your list and move on to the next one.

Keep It Simple
Sure, you'd like something elaborate that really speaks to people. But you have to remember, you're not going to be there to set it up. Your display will have to be simple enough for retailers to set up without being too large or too difficult for their needs. Search for a POP supplier that has a lot of knowledge of the retail marketplace.

POP ADVERTISEMENT SOLUTIONS:

CREATIVE MAGAZINE:

IN-STORE MARKETING INSTITUTE:

This is the place for complete POP news, case studies, tips and even legal help. Parts of the site require membership but if you're heading into a full blown POP campaign, it's worth it for the case studies and other articles alone.

POINT OF PURCHASE BUYER'S GUIDE:

The In-Store Marketing Institute has released the official POP Buyers Guide with help on displays, materials, services and vendors.

POINT OF PURCHASE DESIGN:

The hottest trends in POP advertising are just one click away. Selected articles from the current issue of this print magazine are available online.

POPAI:

Point-of-Purchase Advertising International offers resources for brand marketers, retailers, producers and suppliers of POP advertising.

Click here for some of our print media products supplied to various clients.